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Reseller Inquiry

If you are in the resale of hydraulic equipment and wish to discuss becoming a wholesale distributor for Zinko products please give us a call at 800-579-8088 to discuss the opportunity with your Zinko sales executive.

 

MINIMUM ADVERTISED PRICE (“MAP”) POLICY

January 1, 2024

Introduction:

As a leading innovator of hydraulic products for the industrial market, Zinko Hydraulic Jack (“Zinko”) is proud of its role in pioneering new products, designs, and innovative production methods that reduce costs and improve the quality of products in our industry. It strives to maintain a consistent brand image emphasizing quality, safety,and professionalism. 

In support of this image, Zinko has unilaterally adopted a MINIMUM ADVERTISED PRICE POLICY (“MAP Policy”) for all Zinko Hydraulic Jack branded products (“Zinko Products”). All Zinko Products should be advertised at prices that reflect and protect the value of its brand. MAP is list price. Distributors and retailers may not advertise Zinko Products prices that are below the current Zinko suggested resale prices.

 

MAP Policy Guidelines and Requirements:

These policies apply to all U.S. and Canadian customers who resell Zinko Products. The MAP policy applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the distributor’s location, over the telephone, or through a “bid” process.

  1. As a direct purchaser of Zinko Hydraulic Jack products, you are responsible for assuring that any Downstream Resellers adhere to this MAP Policy. You must provide a copy of this policy to Downstream Resellers who are reselling Zinko Products covered by the MAP Policy. You may be held responsible for any violations of this MAP Policy committed by your Downstream Resellers.
  2. This MAP Policy applies to all advertisement of Zinko Products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines catalogs, mail order catalogs, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Pricing that is associated with the end customer's intent to purchase is deemed the "selling price" and is compliant with the MAP Policy. Zinko’s customers and their Downstream Resellers remain free to sell products at any price they choose. 
  3. It shall be a violation of this MAP Policy to include in any advertising for Zinko Products any additional discount, coupon, gift card, or incentive (whether in the form of a special event, promotion, term of doing business or otherwise) that translates into an immediate price reduction, where the cumulative effect would be to reduce the advertised price of any Zinko product below MAP.
  4. Zinko will maintain an updated list of products that will fall under this MAP Policy. Zinko reserves the right to update or modify this list at any time.
  5. From time to time, Zinko may permit resellers to advertise Zinko  Products at prices lower than the MAP retail price. In such events, Zinko  reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all of its customers of such changes.
  6. Failure to abide by this MAP policy will result in such consequences as Zinko,  in its sole discretion, may determine. These consequences may include, but not limited to, ineligibility to participate in advertising and/or sales programs, loss of quality pricing, loss of access to particular Zinko  products and termination of eligibility as an authorized Zinko reseller.
  7. If a reseller with multiple store locations violates this MAP Policy at any particular store location, then Zinko  will consider this to be a violation by all of the reseller’s locations.
  8. This MAP Policy has been adopted unilaterally and is not negotiable. Zinko’s sales representatives have no authority to modify or grant exception to this MAP Policy, nor are permitted to discuss or make any agreements/ assurances with respect to this Policy regarding reseller advertising or pricing.
  9. Zinko reserves the right, in its unilateral discretion, to take action with respect to any reseller that violates this MAP Policy. The MAP Policy will be enforced by Zinko in its sole discretion.

 

 

All questions or comments regarding this MAP Policy should be directed to the policy administrator. The policy administrator shall be solely responsible for determining whether a violation of this MAP Policy has occurred, for communicating any violations with the distributor or reseller, and enforcing consequences, if any. Resellers, who are in doubt as to whether a planning advertisement will comply with MAP Policy, should contact the policy administrator for guidance.